Usercentrics

Usercentrics

Sponsor information

About

Usercentrics is a global market leader in the field of consent management platforms (CMP). We enable businesses to collect, manage and document user consents on websites and apps in order to achieve full compliance with global privacy regulations while facilitating high consent rates and building trust with customers. Usercentrics believes in creating a healthy balance between data privacy and data-driven business, delivering solutions for every size of enterprise. Cookiebot CMP is our plug-and-play SaaS for smaller businesses and organizations, App CMPhandles user consent on mobile apps, and Usercentrics CMP serves companies with enterprise-grade custom requirements for unifying consent and data from capture to processing. Helping clients like Daimler, ING Diba and Santander achieve privacy compliance, Usercentrics is active in more than 100 countries, with 2000+ resellers and handles more than 61 million daily user consents.

Ongoing efforts to support data protection and privacy by design

Usercentrics helps in creating stronger user trust and transparency by providing consent management services to collect, manage and document user consent on digital channels to their customers. The company’s platform makes it easy for users to make consent decisions on the collection and handling of user data, and create the greatest possible transparency for each and every user. In the long term, this should result in an improved user experience on websites and apps and transparency in privacy preferences. The real added value for users is giving them back their sovereignty, freedom of choice and their right to information.
Our SaaS solutions enable companies to collect, manage and document user consent across digital channels, such as websites or apps, while maintaining high consent rates for data processing. Usercentrics helps companies achieve compliance with current and future international data protection regulations, including the GDPR and CCPA, and to align privacy compliance with their marketing and data strategy.

Vision on the Future of Privacy

The shift towards user privacy, transparency and ‘consent first’ will continue in 2022. Companies and website operators will not be able to aggregate data without the consent of their users. However, if part of the marketing strategy is to identify correlations and make deductions for improving customer satisfaction and optimizing the customer experience, then companies must leave control over what data is collected to the user and use technologies that improve data protection from the outset.

Our ambition is to define the category of consent management and to bring about standardization for consent management. It is important for Europe that strong local players help to maintain data sovereignty against other legalities in order to keep data transfers to third countries transparent or to exclude them if necessary. We want to make it easy for users to make consent decisions on the collection and handling of their data, and create the greatest possible transparency.

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