Ongoing efforts to support data protection and privacy by design
Vision on the Future of Privacy
The shift towards user privacy, transparency and ‘consent first’ will continue in 2022. Companies and website operators will not be able to aggregate data without the consent of their users. However, if part of the marketing strategy is to identify correlations and make deductions for improving customer satisfaction and optimizing the customer experience, then companies must leave control over what data is collected to the user and use technologies that improve data protection from the outset.
Our ambition is to define the category of consent management and to bring about standardization for consent management. It is important for Europe that strong local players help to maintain data sovereignty against other legalities in order to keep data transfers to third countries transparent or to exclude them if necessary. We want to make it easy for users to make consent decisions on the collection and handling of their data, and create the greatest possible transparency.